Welcome to Psychology of Performance


The Peak Performance team offers practical solutions for critical issues faced by all kind of performers: CEOs, athletes, musicians, dancers, lecturers, and all kind of executives.  We have the tools to cope with pressure and discomfort before and during your performance.


We are excited to share our knowledge and experience with you and your team. The Peak Performance team has many years of field work, researches in cooperation with the best academic institutions, experience in integration the latest technologies of sport-tech.


 Coping with stress and anxiety, personality characteristics, arousal level, motivation, Perfectionism, communication, Injuries, self-efficacy, self-confidence, self-control, self-image, body image, Emotional regulation Burnout, Motor-mental Pre-Performance Routine, Imagery, Relaxation, Breathing techniques, Progressive Muscular Relaxation, Goal setting, mindfulness

Inbal Perry Ph.D

Dr. Inbal Perry, an expert in the psychology of sports and performing arts, lecturer and researcher at the Academic College of Tel Aviv-Jaffa in Israel and at Wingate institute in courses for instructors and coaches.
Perry recently returned to Israel after two years of post-doctorate in the Department of Psychology of Sport at the School of Education at Florida State University, United States.
She did her PhD studies in the school of Education at Bar-Ilan University. her research related to psychology of sport and motor learning skills and engaged in the preparation of motor and mental aspects in sports performance.
In 2010 she was awarded a master's degree in behavioral science in physical education from the Wingate institute.
She published several articles in Journals in Hebrew and English and has lectured at scientific and professional conferences. Her research area explore the motor and mental preparation in performance in sports, dance and music, coping with stress, motor and mental routines, motivation for physical activity and a variety of mental skills to improve performance and reach peak performance
Perry has been working with competitive athletes in various sports and with dancers and musicians in subjects related to the psychology of sports and the performing arts.
Perry is entrepreneurial and active in the field of sports-tech - innovative sports technologies in Israel and abroad.
She currently serves as CEO of the Israeli Association of Sports Psychology



Avidan Perry

Legal Advisor


Avidan is the Chief Legal Officer and serves on its board of directors.

Avidan is leading the company’s legal operations and activities including contract negotiations, vendor contracts and international agreements.


Avidan brings unmatched professionalism, creative thinking and interdisciplinary expertise which enables to smoothly and effectively conduct cross-border business in every scenario.

Avidan accrued extensive experience in the digital advertising industry across both legal and operational perspectives. Avidan co-founded and served as creative director at Ad4Ever, a Rich Media pioneering ad technology company, which developed the first rich media platform for advertisers and agencies and was acquired by a Quantive Inc.


Iin 2004, Avidan also co-founded AdnSee, an interactive ad agency provided out of the box digital creative solutions in the early stage of the internet.

Avidan is a licensed lawyer since 2006. he holds an LLM from Florida State University (US), where he specialized in United States law and an LLB from Ono Academic College (Israel).



Personal counseling sessions

Conferences and events

Lectures and workshops
Video and content

Consulting for sports-tech companies

Lectures and Conference
Lecture at the Fifth Wingate Conference, 2018

Leading a panel at the conference to "Winning the Fear"

at the Tel Aviv-Jaffa Academy 2018

FEPSAC European Federation of Sport Psychology 2017, Bern, Swizerland

Lecture at the Third Wingate Conference, 2015


Working in the Field

Working with the Florida State University

Running team

Working with the Florida State University

Running team



Clifftop Yoga


14 Abba Hillel Rd. Ramat-Gan, 525607 Israel


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